After filling in your information, the digital business card will be adapted and will become completely custom advertising tool. By following the steps and guidelines, it will be easy to write what is required so that the business card will shine and impress.
Presentation in this form is a process of communication. We try to work with words and expressions so that they convey the message from one person to another. This is more art than science, because there is no one-size-fits-all formula.
Because the ad is in the form of a business card, only a few phrases are required for each step. It is important to note that at the same time there is no right or wrong explanation, it only takes a little effort to find the words which describe us most accurately.
1. What do I do?
Guidelines: These are the key things my business has to offer. We present only the really important activities - those that distinguish us, not everything that is done. For example, what solution do we give to customers? Or what does the client pay me for? What benefits do clients receive as a result of my activity? Often these are phrases for actions and start with verbs.
2. How do I differ?
Guidelines: These may be our guiding principles or business rules that we follow. As well as interests, skills, knowledge, experience, personal and professional contacts, achievements, qualities and other advantages. The aim is to formulate what sets us apart in order to motivate the user to trust us.
3.Why do I love what I do?
Guidelines: What inspires me? Why do I like what I do? Once the reason is added, the overall message is made meaningful and the impact enhanced.
4. What is my guide slogan?
You favourite quote, motto, leading principle.